Privacy Policy

Your home is your most private place. This policy explains, in plain language, what the LuxeLife app collects, why we collect it, and the control you always retain over it.

1. Who we are

LuxeLife (the “App”) is published by PLAY AI Technologies Private Limited (“Play AI”, “we”, “us”, or “our”), a company incorporated in India. Play AI is the data fiduciary responsible for personal data processed through the App under the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and, where applicable, the data controller under the EU/UK General Data Protection Regulation.

2. Scope of this policy

This policy applies to the LuxeLife mobile application (iOS and Android), any companion tablet or wall-mount interface, and the cloud services we operate to support the App. It does not apply to third-party integrations you choose to connect (for example Spotify, Sonos, or a Crestron processor), each of which is governed by its own privacy policy.

3. Information we collect

3.1 Information you provide

• Account details such as name, profile label, avatar initials, and role (admin or limited).
• Access credentials such as the PIN you set for a profile. PINs are stored on-device and, where you enable cloud sync, hashed before transmission.
• Home configuration you or your installer enter: home name, floors, rooms, devices, scenes, and macros.
• Support correspondence including emails, attachments, and any information you voluntarily share with us.

3.2 Information collected automatically

• Device & technical data — device model, operating system version, App version, language, time zone, and crash diagnostics.
• Usage data — which screens you open, which features you use, and aggregated interaction counts. This is used only to improve the App.
• Local-network identifiers — the IP address and port of the in-home bridge you pair with. This is kept on the device and used to route control commands.

3.3 Information we do not collect

• We do not sell your data. We do not run advertising inside the App.
• We do not collect audio, video, or photographs from your cameras, televisions, or microphones on our servers. Camera and TV streams are rendered on your device only, directly from your local bridge.
• We do not track your location in the background. If a feature later offers geofenced automations, you will be asked for explicit permission and may decline.

4. How we use information

We use the information above for the following purposes, each with a lawful basis:

• To operate the App — authenticating profiles, displaying your home, and sending commands to your bridge. Basis: performance of a contract / necessary for provision of services under the DPDP Act.
• To keep the App secure and reliable — fraud prevention, rate limiting, crash reporting. Basis: legitimate interest / compliance with a legal obligation.
• To improve the App — aggregated analytics that tell us what works and what does not. Basis: legitimate interest; where required, your consent, which you can withdraw in Settings.
• To provide support — responding to your questions and fixing issues. Basis: performance of a contract.
• To comply with law — responding to lawful requests from courts and authorities. Basis: legal obligation.

5. Local operation & bridge

LuxeLife is designed to work local-first. When your phone and the bridge are on the same network, commands travel directly between them — not through our servers. This reduces latency, preserves privacy, and allows the home to keep working even if the internet goes down.

Where you choose to enable remote access, commands are relayed through a secured cloud endpoint operated on our behalf. The relay is end-to-end encrypted and we do not inspect the payload. You can turn remote access off at any time in Settings.

6. Third-party services

The App may integrate with third-party services at your request. When you authenticate with one of these services, you are redirected to the provider and a token is returned to your device. We store the token on your device so you can control that service from within LuxeLife. We do not receive your password.

Integrations include, where enabled:

• Audio: Spotify, Sonos, local media
• Television: LG webOS, Samsung Tizen, Sony, Apple TV (including PyATV), Amazon Fire TV, Nvidia Shield, Tata Sky (via IR)
• Climate: CoolMaster
• Automation platforms: Crestron-compatible processors via our local bridge
• Crash & diagnostics: a standard mobile crash reporter (anonymised)

Each service has its own privacy policy and terms. We are not responsible for the practices of third-party services; we encourage you to review their policies before connecting them.

7. Sharing of information

We share your information only in the following narrow cases:

• Your installer or dealer, where you have explicitly authorised them to configure your home.
• Service providers (processors) bound by contract, such as cloud hosting, email delivery, and crash reporting, acting on our instructions.
• Legal process where a valid court order or statutory request compels disclosure.
• Business transfers in the event of a merger, acquisition, or asset sale, with continued protections.

We do not sell or rent your personal data to anyone.

8. Retention

We keep personal data only as long as needed for the purposes above:

• Profile and home configuration — while your account is active, and up to 30 days after deletion.
• Support correspondence — up to 24 months from last contact.
• Crash and diagnostic data — up to 90 days, then aggregated or deleted.
• Records we are required to keep by law (for instance, tax invoices) — for the statutory period.

9. Security

We protect your data with technical and organisational measures appropriate to the risk, including transport-level encryption (TLS), encryption at rest for sensitive data, least-privilege access to production systems, and periodic security reviews. No system is perfectly secure; we ask you to keep your PIN confidential, use a strong device passcode, and update the App promptly when new versions are released.

10. Your rights

Under the DPDP Act and, where applicable, GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete information.
• Erase your account and associated personal data.
• Withdraw consent for processing based on consent, at any time.
• Nominate another individual to exercise your rights in the event of death or incapacity (DPDP Act).
• Portability — receive a machine-readable copy of your data (GDPR).
• Lodge a grievance with our Grievance Officer (below) and, if unresolved, with the Data Protection Board of India or your local supervisory authority.

To exercise any of these rights, email info@playtechnologies.in with the subject line “Privacy request”. We will respond within the timelines set by applicable law.

11. Children

LuxeLife is intended for adult use. We do not knowingly collect personal data of children under 18. The “Kids” profile in the App is a restricted-access profile managed by the primary account holder; it does not create an independent account for a minor. If you believe a child has provided us personal data, contact us and we will delete it.

12. International transfers

Some of our service providers may process data outside India. Where they do, we rely on lawful transfer mechanisms — such as approved contractual clauses and compliance with destination-country notifications under the DPDP Act — and ensure equivalent protection.

13. Changes to this policy

We may update this policy from time to time. When we make a material change, we will notify you through the App and update the “Effective” date above. Continued use of the App after an update constitutes acceptance of the revised policy.

14. Contact & Grievance Officer

If you have any question about this policy, or wish to exercise a right listed above, please contact us: